Figma's AI features are now core product, not a beta toy

Figma's product pages now list AI workflows, Figma Make, and Motion as standard parts of the toolkit rather than side experiments. That's a shift from 'try this AI thing' to 'this is how Figma works now'.

Figma's own release notes and product pages fold AI workflows, Figma Make, and Motion into the core navigation — sitting next to Design, Prototyping, and Dev Handoff. That placement tells you Figma sees AI as infrastructure, not a bolt-on feature. For a junior designer, this matters because interviewers and teams increasingly assume you've at least poked at these tools. But NN/g's own testing has repeatedly found narrow, task-specific AI features (renaming, pattern recognition) are the ones designers actually keep using — not the flashy generative stuff. This is adoption, not hype: it's shipped, it's in the main product, but it's still early days for how much it changes your day-to-day.

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