UCD Surf

explore the design intelligence archive

Daily digest
AI workflowsAdoption

AI design tools: useful but still narrow

Published 19 July 2026 · Source dated 14 May 2025

NN/g's May 2025 field research found AI tools help with narrow, repetitive tasks like layer naming and organising, not full design thinking. Real designers are using them daily, but nobody's job is being replaced by a magic 'design' button yet.

NN/g interviewed practising designers and found the AI tools people actually keep using are narrow-scope: renaming layers, spotting patterns, tidying files. Broad 'AI designs my screen' tools still fall short of a human's output quality. This is why we're calling it **adoption**, not hype — it's grounded in reported daily use, not vendor demos. For a junior, the takeaway is: AI won't do your thinking, but it will save you time on the boring bits, which frees up time for the parts that actually matter — judgement, critique, iteration. Worth knowing before you walk into an interview and get asked 'how do you use AI in your workflow?' — you want a real answer, not a buzzword.

Coach

pick one repetitive task in your current file (renaming layers, tidying a component set) and try an AI feature already built into Figma or Penpot — note what it actually saved you, in minutes.

Source: nngroup.com ·